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Hi, my name is SI Kao (司考). I am currently an Associate Professor of Marketing at Faculty of Business Administration, University of Macau. I adopt mixed methods to study consumer behavior and other topics in behavioral science more generally. I investigate my research questions mainly through laboratory and field experiments. My research incorporates theories and insights from marketing, psychology, behavioral economics, and management science.

Research Interests

  • Judgment and Decision Making
  • Behavioral Economics
  • Consumer Behavior
  • Organization

My UM Homepage