Research
Publications
* corresponding author † equal authorship
- Dai†, Xianchi, and Kao Si†* (2024), “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work,” Organization Science, 35 (1), 215-231.
- Selected media coverage: Chinese Business Knowledge, Human Resources Online
- Si, Kao, Yiwei Li, Chao Ma, and Feng Guo* (2023), “Affiliation Bias in Peer Review and the Gender Gap,” Research Policy, 52 (7), 104797.
- Si*, Kao, and Xianchi Dai (2022), “The Memory-Search Frame Effect: Impacts on Consumers’ Retrieval and Evaluation of Consumption Experiences,” Marketing Letters, 33 (1), 5-17.
- Lead article
- Selected media coverage: Chinese Business Knowledge (most read article in 2022)
- Si†*, Kao, Xianchi Dai†, and Robert Wyer Jr. (2021), “The Friend Number Paradox,” Journal of Personality and Social Psychology, 120 (1), 84-98.
- Selected media coverage: Insider, Yahoo!, Character & Context (Official blog of SPSP), Psychology Today, Psych News Daily
- Ma, Chao, Yiwei Li, Feng Guo*, and Kao Si (2019), “The Citation Trap: Papers Published at Year-End Receive Systematically Fewer Citations,” Journal of Economic Behavior and Organization, 166, 667-687.
- Selected media coverage: Caixin
- Si*, Kao, and Yuwei Jiang (2017), “Bidirectional Contrast Effects between Taste Perception and Simulation: A Simulation-Induced Adaptation Mechanism,” Journal of Consumer Psychology, 27 (1), 49-58.
- Si*, Kao, Robert Wyer Jr., and Xianchi Dai (2016), “Looking Forward and Looking Back: The Likelihood of an Event’s Future Reoccurrence Affects Perceptions of the Time It Occurred in the Past,” Personality and Social Psychology Bulletin, 42 (11), 1577-1587.
- Selected media coverage: Chinese Business Knowledge
Selected Work in Progress
- Heterogeneous Effects of Attending an Elite Class on Students’ Academic Performance: Combining Evidence from a Regression Discontinuity Design and a Natural Experiment
- Choice Autonomy and Recovery from Hedonic Decline
- Price Discount and Consumer Sensitivity to Potential Service Failures
- When Resource Scarcity Promotes Prosocial Behaviors
- The Hunger Elevating Effect in Beauty Perception: Scope and Generalization
- Product Level and Price Elasticity